Pre-order the world’s most sought-after frames before they reach the market

Pre-release. Premium. Esclusiva.

Benvenuti da Lux Di Ottika, la nostra collezione più esclusiva, dove potrete scoprire in anteprima gli occhiali firmati, prima che vengano lanciati sul mercato per ogni stagione. Ogni pezzo di questa collezione rappresenta l'apice dell'artigianalità, dell'innovazione e del design, accuratamente selezionati dalle case di ottica più ambite al mondo.

Spring-Summer Pre-Orders Now Closed

New Collections Coming This August

Next season's collection will begin pre-orders in August for Fall/Winter. No need to worry however! You can still shop our premium collections all year round.

Limited Window Pre Release & Pre Order Access

Each year, pre-order windows open for a limited time:

Spring/Summer (December to April)
Fall/Winter (August to October)

During these periods, you can secure your selection from upcoming collections prior to their wider release. Once the window closes, the collection transitions into general availability.

Orders are fulfilled in line with the official release timeline.